Kulfi Beauty - Serum Primer

Meet the primer that does double duty: skincare by day, flawless makeup base whenever you need it.

Double Life Serum Primer is a hydrating, pore-blurring formula that improves the look of skin texture while keeping your makeup locked in place all day long. Think of it as a soft-focus filter you apply with your fingertips, it melts into skin to smooth the appearance of pores and fine lines, leaving a soft, plumped canvas that makeup glides over beautifully.

Formulated with niacinamide and hyaluronic acid, this lightweight, clear formula is as much about skin health as it is about the perfect base. Wear it under foundation or a skin tint for makeup that lasts the distance, or wear it completely alone for a hydrated, luminous "no-makeup makeup" glow.

Why you'll love it:

• Pore-blurring base for a soft-focus, filter-like finish
• Hydrating formula that leaves skin feeling plumped, not tacky or heavy
• Improves the appearance of skin texture with continued use
• Formulated with niacinamide and hyaluronic acid for genuine skincare benefits
• Wears beautifully on bare skin or under makeup it's genuinely a two-in-one
• Lightweight, clear formula that suits a wide range of skin types and tones
• Helps makeup wear longer, even in humidity

How to use: Apply a small amount to clean, moisturised skin using clean fingertips, working outward from the centre of the face. Wear alone for a hydrated glow, or follow with foundation, tinted moisturiser or concealer for a smoother, longer-lasting finish. For best results, apply your base makeup while the primer is still slightly damp.