Never Have I Ever

Launched in November 2023 by co-founders Susana Chen and Jess Wu, Never Have I Ever is a New York City-based beauty and lifestyle brand that transforms everyday personal style into a platform for living, wearable art. Born out of a desire to help independent creators monetise their work while providing risk-free self-expression for consumers, the brand specializes in premium, artist-licensed press-on nails, DIY tooth gem kits, and festival-proof temporary body accessories.

Every curated collection highlights original, culturally rich designs developed in direct partnership with a global network of over 100 diverse artists who receive ongoing royalties for their licensed artwork. By pairing salon-quality, high-shine gel finishes and dental-grade materials with damage-free, zero-commitment DIY application, Never Have I Ever delivers high-impact aesthetic confidence and boundless creativity straight to your fingertips without the rules, cost, or time constraints of traditional salon visits.