INKED by Dani
INKED by Dani is a modern beauty and lifestyle brand redefining temporary tattoos as elevated, wearable art. Founded by artist Dani Egna, the brand transforms hand-drawn designs into fashion-forward tattoos that offer a creative, commitment-free way to express individuality.
Born from Egna’s background in fine arts and her passion for design, INKED by Dani began during her senior year at the University of Southern California. What started as hand-drawn designs shared among friends quickly evolved into a global brand, bringing a fresh, artistic perspective to the traditional temporary tattoo space.
Built on the belief that self-expression should be effortless and ever-evolving, the brand creates minimalist, trend-driven designs that feel personal, authentic, and wearable for everyday life. Each piece begins as an original pencil sketch, blending art, beauty, and fashion into a unique form of self-expression.
Known for its clean, high-quality formulations, INKED by Dani offers plant-based, non-toxic, and cruelty-free products designed to be safe for all skin types. From classic temporary tattoos to longer-lasting semi-permanent innovations, the brand continues to push the boundaries of modern body art.
At its core, INKED by Dani is more than just temporary tattoos, it’s a celebration of creativity, individuality, and the freedom to experiment with personal style, without permanence.
Self Care Beauty Australia is an official authorised retailer of INKED by Dani and its full product range. Shop INKED by Dani at Self Care Beauty, with fast, local shipping from Melbourne, Australia.