Now that’s a power move—Rhode teaming up with Tate McRae in their latest release of the rhode lip shapes to honour Versace’s timeless elegance is a fusion of fresh, youthful energy with iconic luxury. It speaks volumes about where Rhode is positioning itself in the beauty and fashion landscape: right at the intersection of pop culture, high fashion, and Gen Z appeal.
tate mcrae: the perfect muse
Tate isn’t just a singer—she’s a full-on aesthetic. Her edgy yet polished style, emotional depth, and massive Gen Z fanbase make her the ideal ambassador to bridge beauty and high fashion. Having her associated with both Rhode and Versace elevates all three brands simultaneously.
rhode strategy 101
By aligning with Versace, Rhode subtly signals that it’s not just a skincare brand—it’s part of the larger luxury conversation. The brand's minimalist aesthetic complements Versace’s bold, timeless appeal in a way that feels both modern and intentional.
Luxury and beauty brands have long recognized the power of nostalgia and reinvention. By blending historical elegance with modern relevance, they create a compelling narrative that resonates across generations.
rhode’s campaign with Tate McRae embodies this balance beautifully. By channeling Versace’s signature glamour, Rhode aligns itself with a legacy of bold, feminine luxury while maintaining its own sleek, minimalist identity. McRae, as a rising star, serves as the perfect muse—someone who represents youth, evolution, and artistry while carrying the weight of past influences. rhode’s lip shape campaign is a clear homage to the glamorous and timeless elements of Versace. The colourful, dramatic aesthetic paired with McRae’s edgy vibe channels Versace’s maximalist approach but in a modern, streamlined fashion. The campaign references bold colours and lavish textures - hallmarks of Versace’s iconic style in the '90s.
rhode lip shape - inclusive and versatile shades
rhode's Peptide Lip Shape is a hybrid formula, combining soft-focus color with skincare ingredients to enhance lip volume and create a contoured effect.
There are 11 shades available, ranging from muted pinks and taupes to deep, cool browns, designed to complement various skin tones.
- lift - soft neutral pink
- press - warm pinky mauve
- bend - soft peachy beige
- lunge - rosy beige
- twist - warm taupe
- balance - caramel brown
- lean - warm medium brown
- stretch - neutral mocha brown
- flex - rich neutral brown
- spin - rich plum brown
- move - deep cool brown
The formula is creamy and hydrating, making it comfortable to wear all day. Application is super easy, it glides on to create a contoured effect, and the built-in smudger helps distribute the colour for a gradient effect. rhode lip shapes contains peptides, which help soften lips and boost hydration, as well as fenugreek extract, which enhances lip volume.
